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Sales & Marketing

 - 4 items found in your search
Business, Management & Finance:Sales & Marketing

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Social Media Marketing For Dummies 3E, Andy Rathbone
1 Social Media Marketing For Dummies 3E
Andy Rathbone USA John Wiley & Sons Ltd 2015 1118985532 / 9781118985533 Soft cover New Book 
The fast and easy way to get the most of out social media marketingSharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more.Social media marketing is a highly-effective way to make a big bang without spending big bucks-and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. * Gives you an overview of your social media marketing choices * Covers giving social license to employees and metrics * Provides the latest trends in social media marketing * Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resourcesIf you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered. 
Price: 33.95 AUD
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No B.S. Direct Marketing 2nd Edition The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses, Dan S. Kennedy
2 No B.S. Direct Marketing 2nd Edition The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy USA Entrepreneur Press 2013 1599185016 / 9781599185019 2nd Edition Soft cover New Book 22.9 x 15.3 x 2.0 cm 
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan - from marketing master Kennedy - delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants - all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales. 
Price: 22.95 AUD
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Fashion Brands 3E  Branding Style from Armani to Zara, Mark Tungate
3 Fashion Brands 3E Branding Style from Armani to Zara
Mark Tungate UK Kogan Page 2012 0749464461 / 9780749464462 3rd Edition Soft cover New Book 23.4 x 15.7 x 1.4 cm 
Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller "Fashion Brands" explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. 
Price: 49.95 AUD
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Influence: The Psychology of Persuasion - Revised Edition [used book], Robert B. Cialdini
4 Influence: The Psychology of Persuasion - Revised Edition [used book]
Robert B. Cialdini USA Collins Business 2009 006124189X / 9780061241895 Revised Edition Soft cover Good Book 20.3 x 13.5 x 2.6 cm 
"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success. Review: The material in Cialdini's Influence is a proverbial gold mine. -- Journal of Social and Clinical Psychology. Author Biography: Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence. 
Price: 9.00 AUD
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