Marketing [Second Edition][used book]

Marketing [Second Edition][used book]

By: Greg Elliott and Sharyn Rundle-Thiele and David Waller

Price: $10.00

Quantity: 2 available

Book Condition: Good


Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian region are featured to illustrate key concepts, coupled with detailed coverage of the latest marketing theory, research and thinking. This text provides a thorough analysis of contemporary marketing and is an essential guide to best practice.

Title: Marketing [Second Edition][used book]

Author Name: Greg Elliott and Sharyn Rundle-Thiele and David Waller

Categories: Sales & Marketing,

Edition: Second Edition

Publisher: Australia, Wiley: 2010

ISBN Number: 1742467210

ISBN Number 13: 9781742467214

Binding: Soft cover

Book Condition: Good

Type: Book

Size: 25.4 x 21.6 x 2.6 cm

Kg: 1.38 Kg

Seller ID: 1742467210

Keywords: Marketing, Second Edition, 1742467210, 9781742467214, Greg Elliott, Sharyn Rundle-Thiele, David Waller, 2e, 2nd Ed, Edn,