Author:Greg Elliott and Sharyn Rundle-Thiele and David Waller

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Image for Marketing [Second Edition][used book]

Marketing [Second Edition][used book]

By: Greg Elliott and Sharyn Rundle-Thiele and David Waller

Price: $10.00

Publisher: Australia, Wiley: 2010

Edition: Second Edition

Seller ID: 1742467210

ISBN: 1742467210

Condition: Good


Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia-Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. The 1 st edition of this text was the most successful ground-up' Introductory Marketing text ever released in the local market. Building on the strengths of the popular 1st edition, the text and its extensive accompanying digital resources are designed to engage students in the study of marketing. A diverse range of organisations, goods and services from Australia, New Zealand and the Asian re... View more info